News

Why advertising spend on newspapers is below effective weight 15.08.2017

Recently Sir Martin Sorrell pointed out the flaws of the digital media ecosystem. Ulbe Jelluma, Managing Director of PrintPower Europe, takes up the story and identifies sources of potential competitive advantages for newspapers.

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These companies are committed to diversification and individualisation in advertising 15.08.2017

Newspaper publishers, battered by the effects of disruption, are looking for new business models to help them stand up to digitisation. Diversification offers one possibility. This is evident also in the advertising sector, as the following three product innovations of our exhibiters show.

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World in Motion @Quartz: sponsored-content on a higher level 14.08.2017

In 2015, Quartz launched General Electric's World in Motion. For this sponsored-content project the Atlantic Media's business news site received the World Digital Media Award in the category “Best digital Advertising Campaign”.

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Support digital as a matter of life and death 02.08.2017

This is a fascinating and difficult time for the news industry. In times of rapid changes, people rely on information they can trust and that helps them understand what's happening in the world. Despite considerable pessimism about the future of journalism, we have the opportunity to create our future.

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How media companies can get their swagger back 02.08.2017

For Mike Blinder, President of the Florida-based Blinder Group and one of our conference speakers, "sales reps have to go into the solutions-based sales process to learn the needs of the advertiser and then use all their media like arrows in their quiver."

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Six Start-ups for the Hotspot Berlin 19.07.2017

The Start-ups that join the DCX Digital Content Expo in Berlin in October offer forward-looking solutions. We have looked at some of the young companies in more detail: We present six of these entrepreneurs and their products to you in brief here.

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A look behind the scenes: How are newspapers produced today 17.07.2017

With the Media Executive Pass for the IFRA and DCX exhibitions you can participate in an exclusive tour: to the Axel Springer printing plant and the newsroom of “Die Welt” group with its strong digital focus. This will give you an insight into one of Europe's largest publishing houses.

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Start-up Park: Bringing innovative technologies to the market 17.07.2017

Partnering with Future Media Lab and the Global Alliance for Media Innovation (GAMI) we are launching a Start-up Park: an exclusive business platform that will allow tech entrepreneurs to meet and engage with a global network of media executives.

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LMA's Nancy Lane on how US media companies are transforming 17.07.2017

As president of the US-based Local Media Association, Nancy Lane has a pretty good pulse on how small and medium-sized publishers are navigating their transformation journeys. "Publishers are placing their bets in a lot of different areas," says Lane, who will share some of her insights at the DCX in October.

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Attracting young audiences: How "Muy Liebre" suceeds 27.06.2017

Entertaining videos, GIFs and illustrations on various social media platforms – to reach millennials, in 2016 the Argentinean "La Nación" launched "Muy Liebre" and received the World Digital Media Award in the category "Best New Product".

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With a continuous blog to SEO success – how does that work? 27.06.2017

Google the word “Eisbären” (polar bears) and you will get not only videos, articles and photo galleries of cute polar bear babies, but also headlines concerning the ice hockey team of the same name in Berlin. The Tagesspiegel sports live blog frequently appears among the top listings.

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Keynote Speaker Michael Golden (NYT) steps up to WAN-IFRA Presidency 13.06.2017

Some 40 years into his news media career, Michael Golden starts a new chapter as President of WAN-IFRA. Out colleagues from the World Association spoke with the vice chairman of the board of The New York Times Company, who will open the IFRA and DCX conferences as a keynote speaker.

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Publishing’s heavy hitters heading to Berlin 22.05.2017

Michael Golden, Vice Chairman of The New York Times, Mathias Döpfner, CEO of Axel Springer, Kevin Beatty, CEO of dmg media, and Rajiv C. Lochan, MD & CEO of Kasturi & Sons Ltd. (India) – lead an all-star line-up of speakers coming to this year’s IFRA and DCX.

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Our Session “The Power of Print”: Will 2017 be the tipping point for print media? 18.05.2017

Despite having been written-off countless times in the past, the printed newspaper stubbornly refuses to die. It is astounding to witness the tenacity with which the more than 400-years-old news medium asserts itself in the digital era.

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The Facebook Challenge: How to distribute content? 18.05.2017

After outsized initial excitement and bold claims about Facebook Instant Articles, Google AMP and other social platforms, the time has come to see what is really happening. DCX – Digital Content Expo – assesses the impact and emerging trends of distributed content.

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Trends in Newsrooms 2: Snapping up young audiences 18.05.2017

News organisations covet creating a meaningful connection with millennials and Gen Zers, with many investing heavily in new storytelling formats and social networks to engage with them. One way to reach this younger demographic that's becoming increasingly popular is to create content specifically for Snapchat.

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