The newspaper and magazine business is increasingly coming together. Confirmation of this trend is a new cooperation between the World Magazine Association FIPP and our event DCX Digital Content Expo. An additional clear indication is the planned participation of FIPP in the conference programme of the exhibitions.
Newspapers and magazines are faced with similar challenges: In digital times, how can they create innovations and new business models? How should they deal with powerful digital players such as Facebook and Google? Which new production processes make content production and distribution more efficient?
Newspapers and magazines move closer together
The borders between newspapers and magazines are increasingly disappearing: Many newspaper houses are also publishing magazines in order to address their target groups even more specifically. At the same time, many newspapers are today becoming more magazine-oriented in their design. The entire production and distribution process is very similar – especially the editorial and advertising techniques. The same service providers and suppliers offer their services – for example, editorial systems, a wide range of different software programs or Artificial Intelligence for the production of digital media.
It is against this background that we as the organizer of DCX will join forces with the World Magazine Association FIPP and have agreed a new cooperation: At the Expo from 9 to 11 October in Berlin we will include common programme items together with FIPP.
First Cooperation between the two world associations for newspaper and magazine media
While WAN-IFRA, the World Association of Newspapers and News Publishers as well as a co-organiser of DCX, and FIPP have always maintained constructive relationships, the cooperation agreement represents a concrete effort to work closer together.
“Newspaper and magazine publishers are faced with similar business and technological challenges for which they use the same solutions in the areas of software, hardware, materials and production and workflow systems,” stated Vincent Peyregne, CEO of WAN-IFRA. “I am pleased that we cooperate with our friends from the World Magazine Association FIPP at the exhibitions for the first time. We need to join forces together to address collectively the future challenges of the publishing industry.”
“This is the most exciting – but also most disruptive – time to be working in the publishing industry, making it more vital than ever that industry bodies work closely together to help our members take advantage of all the opportunities open to them,” commented James Hewes, CEO of FIPP. “I’m sure this will only be the start of our collaboration and I look forward to working with our friends at WAN-IFRA on further projects in the near future.”