Following the successful launch of the dual IFRA World Publishing Expo and DCX Digital Content Expo exhibitions in 2017, the two-up event will go to the next round from 9 to 11 October 2018. In Berlin. Visitors from more than 40 countries have registered already, including media executives from Austria, Germany, Switzerland, USA, the United Kingdom, Canada, Mexico, Finland, Sweden, Argentina and the United Arab Emirates…
Seven months before the dual event opens its doors in Berlin, the numbers of exhibitor bookings and visitor registrations clearly exceed those of the previous year. The concept of an exhibition for digital content, the integration of the accompanying conference and last but not least the attractive location in the heart of the start-up and innovation capital Berlin are paying off: In 2017, our visitors confirmed to us in a survey: We are on the right track with the choice of topics, the location is excellent and the short distance between the expo and the conference leaves plenty of time for networking. This year once again the international gathering of media executives and corporate publishers in Berlin offers a top-quality programme on three stages. The WAN-IFRA conferences for print and digital media will be held for the first time on parallel stages.
DCX: Topics of the presentation tracks fixed
Content production, distribution and monetisation will be the three pillars of the DCX expo. We will not only provide information for publishing companies and media operations, but also increasingly concerning topics for publishers in companies and organisations outside of the publishing industry. The conference complements the offerings of the exhibitors with the tracks Content Management Systems, Apps & Mobile, Digital Readership, Smart Data and Digital Advertising.
The Start-up Park which has its own stage and that supports the WAN-IFRA Global Alliance for Media Innovation (GAMI) initiative will present a “Speed Dating” offering to link-up visitors even faster and more efficiently with the suitable innovation suppliers. Besides the “Digital Advertising Pavilion”, new exhibition areas include a “Video Pavilion” for trends in moving-image advertising and a “Data & Analytics Pavilion” for Smart Data and AI solutions. Atex, CCI, gogol medien, InterRed, Lineup Systems, Miles 33, MPP Global, ppi Media, protecmedia and Tecnavia have signed up already as exhibitors.
Print industry leaders remain loyal to IFRA
Already today, the traditional IFRA World Publishing Expo promises to present a wide range of equipment and services for the print business. Important players in the areas of in printing presses, plates, prepress, paper, ink, mailroom systems distribution, management and organisation are again on board – including ABB Switzerland, Agfa Graphics, Ferag, Koenig & Bauer, Müller Martini, Q.I. Press Controls / EAE, Schuite & Schuite Druckfarben and UPM. This year's accompanying WAN-IFRA Conference will focus on the following topics: Power of Print, Print Innovation, Ink Optimisation, Ink and Paper and Production in the Mailroom.
In addition, the International Color Quality Club (ICQC) will meet in Berlin. This worldwide printing quality competition for newspapers and magazines will present awards to its successful participants at the IFRA World Publishing Expo. The objective of the competition, which is held every two years, is to improve reproduction and printing quality, increase competitiveness as well as train and motivate the personnel involved.
By the way: The complete list of exhibitors of the IFRA and DCX is available online and updated continually.