Diverse Workforces build stronger Businesses
For the press, re-establishing trust with our audience is not only a social and democratic obligation, but also an economic imperative. It has many ramifications, including the less visible but still crucial impact of diversity in our technology ecosystem.
While trust in some news brands has increased because of good more engaged quality journalism, skepticism about the veracity of what the public reads remains a growing concern. Trust begins with inclusion, in our reporting, but also in the way we develop our technology expertise. Still, women voices are often invisible in the technology spaces we all use to make choices that shape the future of our news organisations.
Open and inclusive media brands are in a better position to connect with consumers no matter what their race, gender, sexuality, religion, age or social background. They also do better financially. In the media, when people feel that their issues are covered and their voices are heard, trust can flourish and revenue boosted. However, women are underrepresented across the board in media, in newsrooms, in the news, and in our tech departments. Worldwide, only 27% of the top management jobs in the media sector are occupied by women. Careers for women in technology companies are also a global challenge. According to data compiled by virtual event solutions company, Evia, women make up less than 20 percent of U.S. tech jobs, even though they make up more than half of the U.S. workforce. European women working in the technology field are very familiar with the concerns expressed by their counterparts in the United States.
WAN-IFRA, as global organisation can play a particularly influential role in prioritizing inclusion and gender equality and identifying collective solutions to bring about concrete change. IFRA and DCX Expos are an important trade hub for industry players from around the world. Last year, we committed to increase the voices of women on stage in Berlin, aiming balanced gender representation in our panels. This is an ambitious target, given the disheartening under representation of women in tech, especially in news technology. In 2018, we are making some progress, opening our Expo with a public debate on the role of women in tech, bringing four times more1 women on stage compared to last year event. But while we have made progress, we have a long way to go. We will pursue our efforts towards more diversity in our panels for the coming years.
1 7 women in 2017, 30 in 2018.