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Virtual Reality
Press Release  | 

Experience XR: DCX enters into strategic partnership with EDFVR

  • The First German Business Association for Immersive Media (EDFVR) is the new partner of the DCX Digital Content Expo
  • Lectures and the new “Experience Area” for immersive media offer the opportunity to experience the state of the art in technology and storytelling

Virtual Reality (VR) and Augmented Reality (AR) – or XR – are now well-established features in the media industry. Thanks to a new cooperation entered into with the First German Business Association for Immersive Media (EDFVR), news and content suppliers attending the DCX Digital Content Expo will gain an intensive insight into currently emerging trends and projects in this sector.

 In 2017 the market research company, Statista, registered 90 million active users of Virtual Reality. Assuming that growth continues at this rate, this year already the number of persons using immersive media could total 171 million – therefore twice as many as to date. The fact that the VR glasses are technologically becoming increasingly sophisticated makes VR products a highly promising field of activity for news media and content producers. 

VR storytelling becoming more professional

“At present VR storytelling is rapidly becoming more professional. Production costs are dropping, but the movers and shakers are having to constantly come up with new, intelligent concepts”, says Bolela Likafu. As a Member of the Board of the First German Business Association for Immersive Media (EDFVR), an association that has become a new partner of the DCX Digital Content Expo, he will present the latest developments in XR technology at the upcoming exhibition in Berlin. In a panel event on the DCX Conference Stage as well as in the new DCX Experience Area powered by EDFVR, visitors will have the opportunity to immerse themselves in the world of storytelling with the Samsung VR glasses.

DCX Conference Stage: a comprehensive overview of VR

On the first exhibition day the topic will be featured in a series of 15-minute lectures on the DCX Conference Stage (Tuesday, 9 October 2018, 16 – 17.15 h). Prof. Christian Malterer of Mediadesign Hochschule Berlin, and Torsten Fell, Member of the Board EDFVR (presentation in German), will give a comprehensive insight into the development of technological and storytelling strategies. Sönke Kirchhof, CEO & Founder of INVR, will relate how journalism is possible with VR, while Andreas Zeitler, CEO & Founder  of Vuframe, will give a practical example  in the form of an app from Siemens Campus Erlangen. Sven Haeberlein, CEO & Founder of Trotzkind, will conclude the event by providing an outlook on how storytelling in VR could develop in the future. 

New:DCX Experience Area powered by EDFVR

The high-quality programme will continue on the second exhibition day in the new DCX Experience Area. Moderator of the morning session (Wednesday, 10 October 2018, 10.15 to 11.45 h, in German) will be Jörg Hunke, responsible editor for the Digital page of the Berliner Zeitung. Philipp Wenning of INVR will speak on the subject of “Storytelling in a high-tech era”. He will be followed by Prof. Christian Malterer of the Mediadesign Hochschule Berlin who will span the gap between Augmented Reality, Artificial Intelligence and future prognoses, such as a super high-speed Net.

After the lunch break, Bolela Likafu of EDFVR will take over as moderator (Wednesday, 10 October 2018, 14.00 to 15.30 h). Speakers here will include Michael Hooper, Managing Director of Text International, on the subject of “Transcreation in Immersive Media”. In his contribution, he will explain why language is an important factor in cross-cultural VR.  

More information and tickets at www.dcx-expo.com.


Start-ups, established members of the business community, technology suppliers, experts from business and research as well as enthusiasts and developers have combined forces in the First German Business Association for Immersive Media (EDFVR) to promote new digital realities in Germany. The association has as its objective to support, accompany and comment on the development of media for Virtual and Augmented Reality as a platform for sharing opinions and information. EDFVR is a non-commercial, independent organisation whose sole purpose is to support immersive media.

About DCX

The DCX Digital Content Expo is the global event for media operators, content strategists and their latest business areas. The event features digital trends for content production, distribution, management and monetisation – at its own conference and with a major line-up of exhibitors and start-ups. The Expo, heldconcurrently with IFRA World Publishing Expo, offers a combination of an international marketplace and a high-quality conference programme. Visitors from more than 40 countries have registered already, including media executives from Austria, Germany, Switzerland, USA, the United Kingdom, Canada, Mexico, Finland, Sweden, Argentina and the United Arab Emirates.

About the organisers

WAN-IFRA is the World Association of Newspapers and News Media. It represents more than 18,000 publications, 15,000 online sites as well as more than 3,000 news publishing companies in 120 countries. WAN-IFRA'smission is to defend and promote press freedom, quality journalism and editorial integrity, and help independent news publishing companies to succeed in their transformation process, increase their business, and perform their crucial role in open societies. WAN-IFRA offers its members a broad spectrum of specialised events, publications and research reports. It is also the worldwide platform for ideas, information and experience. As a joint venture of WAN-IFRA and børding Holding GmbH (børding messe), Publishing Exhibition GmbH & Co. KG is responsible for the organisation and the fair development of IFRA and DCX.

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