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Speakers 2019

The Speakers of the IFRA/DCX 2019 can be found here from June/July 2019.

These were the Speakers of the IFRA/DCX 2018

Andrew Green

Andrew Green

Global Head of Audience Solutions

IPSOS

Vita

Andrew Green is Global Head of Audience Solutions for Ipsos, overseeing audience measurement services in 80 countries. Over more than 35 years he has worked in six countries, heading up research functions at media agencies ZenithOptimedia, Carat and OMD; he also held a senior role at Nielsen in Asia. He joined Ipsos in 2007.


In 1998 Advertising Age named him as one of its Media Innovators for his work helping to set up television audience research in China.


He has written or contributed to three books; most recently From Primetime to My Time: Audience Measurement in the Digital Age, a guide to the past, present and possible future of media audience measurement.

According to WARC, Andrew has published more than 100 articles and conference papers. He was WARC’s most downloaded author in 2010 and the second most read in 2011 and 2012.

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