Moderatorin Sandra Freisinger-Heinl
BCMA – branded content marketing association DACH
Sandra Freisinger-Heinl is a branded entertainment expert, consultant, strategist and blogger connecting products with content that fits the brand message. As Chairman of BCMA DACH she aims to facilitate and increase the Branded Content industry across Germany, Austria and Switzerland, through best practice and by sharing knowledge amongst BCMA members on an international level. In addition, she is MD of the specialised agency MA Media that integrates brands into video, digital and social media.