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Line Up 2019

The complete Line Up of the IFRA/DCX 2019 can be found here from June/July 2019.

This was the Line Up of the IFRA/DCX 2018

8 – 9 October 2019, Messe Berlin, Hall 21 – 22 Berlin Publishing Days on 7 & 10 October
  • Stephan Heinrich

    Stephan Heinrich



Marketing died. And it’s good news!

Marketing, supported by paid advertisements, is in the final stages – if not already dead. The
principle, which was founded in the 60s of the last century by the legendary advertising agencies in
New York, loses its efficiency every day.
In the past, it was a good idea to use the classic media such as newspapers, magazines, cinemas,
radio and later television to provide messages to the public. All you had to do was use a large
audience of a show to deliver your messages. People today hate to be interrupted by messages.
Times has changed. Today you need to use high quality content to cause resonance and start a
relationship with your audience.
Topic: Content Services & Content Marketing
Learning objectives: You’ll understand, how modern Marketing works. If you can let go on your pitches and „why you are
great “ messages, it will be a good start and if you can go even further and concentrate on your
audience real perspective and real interest you’ll win big time.


Stephan Heinrich



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