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Line Up 2019

The complete Line Up of the IFRA/DCX 2019 can be found here from June/July 2019.

This was the Line Up of the IFRA/DCX 2018

8 – 9 October 2019, Messe Berlin, Hall 21 – 22 Side Events on 7 & 10 October
  • Dieter Weißhaar

    Dieter Weißhaar



Mobilize and digitize your customers processes: e.g. Field Services

Companies need to mobilize and digitize their business processes in order to gain efficiency, speed and customer orientation. Existing infrastructures allow this transformation only sluggishly or with significant project risks. Using the example of after-sales processes in field service, we demonstrate an agile way for a successful transformation.
Topic: Content Services & Content Marketing
Learning objectives: Successful digitization is taking place step by step rather than a Big Bang. Customer experience is the driving force. Standard Technologies enable flexible facilitation of services to achieve agility in business.

Vita Dieter Weißhaar

Dieter Weisshaar CEO at EASY SOFTWARE AG since June 2018 was previously the Chief Commercial Officer at B2X Care Solutions GmbH, one of the fastest growing private companies in Europe. Mr. Weisshaar has more than 20 years’ experience in the software and technology sector in the areas of sales, services and product innovation.
Prior to joining easy AG, he was Senior Vice President of Emerging Products & Innovation globally at T-Systems a subsidiary of Deutsche Telekom and held executive and board positions at asg, Oracle Corporation, transtec, ThyssenKrupp and IBM.
Dieter Weisshaar studied Economics with an emphasis on Marketing and IT at the University of Bochum. He is an active rower for many years.


Dieter Weißhaar



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