8 – 9 October 2019
Side Events on 10 October
Messe Berlin, Hall 21 – 22

What is “Experiential Content” and why should you care?
While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news readers of all ages overwhelmingly prefer text over video. What’s next and how can publishers adopt new storytelling formats?Vita Mihai Fanache
Mihai is the founder and CEO of Newsroom AI. The company has been founded in 2016 and has won the Digiday Signal award for the Best Personalisation platform. The company focuses on helping publisher deliver more relevant and meaningful experiences with a focus on mobile. Newsroom AI is venture backed by The Guardian in the UK.
Mihai Fanache
CEO
Newsroom AI Ltd