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Line Up 2019

The complete Line Up of the IFRA/DCX 2019 can be found here from June/July 2019.

This was the Line Up of the IFRA/DCX 2018

8 – 9 October 2019 Side Events on 10 October Messe Berlin, Hall 21 – 22
  • Sebastian Riecken

    Sebastian Riecken

    Content Marketing

    pilot Hamburg

  • Sandra Freisinger-Heinl

    Moderatorin Sandra Freisinger-Heinl

    Chairman

    BCMA – branded content marketing association DACH

  • Benjamin Ruth

    Benjamin Ruth

    CSO

    VICE DACH

  • Louisa Scheel

    Louisa Scheel

    Webedia

  • Petra Kroop

    Petra Kroop

    SevenOne AdFactory

Love Branded Content

With very few exceptions, everyone connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous change within the content landscape that leads to even greater creativity and the pushing of the boundaries of possibilities. The BCMA is in a privileged position to have access to the leading experts and pioneers of the branded content industry. Our latest publication, #lovebrandedcontent, brings together those ‘thought-leaders’ from the DACH region, to share their ‘love’ on what it takes to succeed in the ever-evolving world of branded content. They offer a fascinating insight and showcase what makes wonderful engaging and entertaining branded content. At the BCMA we love branded content with a passion.

Vita Sebastian Riecken

Sebatian Rieken:
08/2018 – ongiong
Senior Consultant Content Marketing
at Pilot Hamburg GmbH (Hamburg, DE)
● Developing and optimizing content marketing strategies for brands
● Advising & monitoring all departments & service providers involved
(SEO, Social Media, IT Development, Content Creation, Web Design,
Advertisers)
● Performance monitoring and reporting
● Strategic Budgeting

05/2013– 07/2018
Senior Consultant Content Marketing
at Content Fleet GmbH (Hamburg, DE)
● Supporting clients in planning, coordinating and realizing content marketing
projects
● Ensuring smooth and timely collaboration between all parties involved
(SEO, Social Media, IT Development, Content Creation, Web Design,
Advertisers)
● Developing Content Marketing strategies to connect brands with their target
group to increase sales, strengthen brand awareness and improve
image
01/2011– 04/2013
Content Manager
at Concona Wohndesign e.K. (Hamburg, DE)
● Created SEO-Content for the company‘s online store
● Monitoring and developing SE-Performance
● Customer service
10/2004 – 01/2011
Master of Arts in Economics and Social History
Hamburg University (Hamburg, DE)
● Marketing and advertising strategies
● Media law

Vita Moderatorin Sandra Freisinger-Heinl

Sandra Freisinger-Heinl is a branded entertainment expert, consultant, strategist and blogger connecting products with content that fits the brand message. As Chairman of BCMA DACH she aims to facilitate and increase the Branded Content industry across Germany, Austria and Switzerland, through best practice and by sharing knowledge amongst BCMA members on an international level. In addition, she is MD of the specialised agency MA Media that integrates brands into video, digital and social media.

Vita Benjamin Ruth

Benjamin Ruth , CSO DACH at VICE, founded VICE Germany in 2005 and now leads business development, with a specific focus on digital, TV & film, across the German DACH region.

Vita Louisa Scheel

Louisa Scheel has developed the local branch of the digital agency business of Webedia Brand Services in Germany in 2015.
With a unique knowledge in growing and engaging digital audiences, Webedia assists its partners in the definition and implementation of their communication strategies, with a unique approach combining Content, Influence, Data and Technologies. "We are the inspirational source for high performance digital story telling"
She previously worked several years in London and Berlin for Axel Springer and Bloomberg in digital marketing and business development.

Vita Petra Kroop

Petra Kroop:
- Since 09/2018: Director Content Promotion & Monetization / Responsible for multimedia push-concepts and offers for all format brands
at ProSiebenSat.1 SE

- 07/2017 - 08/2018: Director Content Marketing, SevenOne AdFactory / Responsible for Content Marketing at ProSiebenSat.1 SE  
Since 2018 Member of Board Branded Content Marketing Association DACH (www.thebcma.info). Since 2017 Member of Organization Bord Connecting the Female Dots
ProSiebenSat.1 SE

- 01/2016 – 06/2017: Director Creation, Conception,  SevenOne AdFactory / Responsible for individual creative and multimedia concepts

- 07/2013 – 12/2015: Director Brand Integration, SevenOne AdFactory / Responsible for Product Placement and Branded Entertainment

 

Sebastian Riecken

Content Marketing

pilot Hamburg

Moderatorin Sandra Freisinger-Heinl

Chairman

BCMA – branded content marketing association DACH

Benjamin Ruth

CSO

VICE DACH

Louisa Scheel

Webedia

Petra Kroop

SevenOne AdFactory

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