8 – 9 October 2019 Side Events on 10 October Messe Berlin, Hall 21 – 22
Marketing died. And it’s good news!Marketing, supported by paid advertisements, is in the final stages – if not already dead. The
principle, which was founded in the 60s of the last century by the legendary advertising agencies in
New York, loses its efficiency every day.
In the past, it was a good idea to use the classic media such as newspapers, magazines, cinemas,
radio and later television to provide messages to the public. All you had to do was use a large
audience of a show to deliver your messages. People today hate to be interrupted by messages.
Times has changed. Today you need to use high quality content to cause resonance and start a
relationship with your audience.