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  • Start-up Park

    13 – 14 October 2021 Arena Berlin

Start-up Park

antiadblock.com
Bloomen
cpn
DSXN
faktor
Frame Right
hyScore
iMatrics
Inject
InVID
Jeeng.
MagLoft
mappa
newsadoo
Newsroom
Pimalion
PlayPlay
qiota
sixide
super*skills
Swanest
textomatic
Voconaut
wingu

A strong affinity to future technologies, a radical customer focus and the readiness for constant change – media companies and content professionals can learn a lot from start-ups. At our Start-up Park, you will have the opportunity to try out new tools and gain inspiration for your own innovation activities.

At their exhibition stands, young entrepreneurs show you the new solutions they have developed at first hand. Furthermore, the Start-up Park will combine networking opportunities, 20-minute lectures and pitches, and speed dating held during the Expo.

The new area is supported by WAN-IFRA’s Global Alliance for Media Innovation (GAMI).

Start-Up Speed Dating
Start Up DE

Digitale Verlagsangebote müssen vom E-Commerce lernen

Was haben Verlage und Amazon gemeinsam? Was unterscheidet sie?
Thomas Wolf nimmt sie mit auf eine Reise ins digitale Ökosystem der Verlagswelt und zeigt auf, wie Verlage ihre Datenhoheit und somit die Hoheit über digitale Geschäftsmodelle behalten und gestalten können.
Topic: Editorial & Distribution Monetisation, Payment & Advertising
Learning objectives: Impulse zur Entwicklung von Nutzeninnovationen
Impulse zum Perspektivwechsel in der digitalen Transformation
Start Up EN

Progressive Reader Engagement. How to convert your readers to subscribers?

Qiota offers a toolbox for the media company to meet this need. The platform includes a
flexible paywall based on more than 10 variables, SSO management, sales modules:
subscription, single article, e-wallet. Qiota clients include Mondadori FR, Maison Moderne
LU, Sopress FR, 20minutes FR ...
Topic: Editorial & Distribution Monetisation, Payment & Advertising
Start Up EN

Maps in breaking news situations for Print, Online and TV

In most breaking news situations the location is crucial to communicate what is going on. We demonstrate how you can use our web-based tool Mappa.Pro to create and publish maps with templates in your design in just a few minutes. In evolving situations maps can be updated in seconds and ...
Topic: Content Creation & Production Editorial & Distribution
Start Up EN

Publishers haven't realized just how big contextual data is

A little excursion through the world of contextual and ambient data and their usage for several use-cases in the (online) publishing industry. From affiliate marketing, content recommendation, contextual video, via GDPR, personalization and more.
Topic: Monetisation, Payment & Advertising Analytics & Automatisation
Learning objectives: Contextual Data matters.
Start Up DE

Location based content: Mobiles Storytelling via Proximity Technologien

Deine Leser sind mobil: Willst Du sie auf dem Smartphone - dem persönlichsten und direktesten Weg - erreichen, stehen Dir sogenannte Proximity Technologien zur Verfügung: Positionsgenau stellst Du Deinen Lesern kontextuellen Content auf mobilen Endgeräten bereit.
Topic: Content Creation & Production Editorial & Distribution
Learning objectives: Der Vortrag richtet sich an Agenturen und Medienhäuser, die mobile Endgeräte ganzheitlich in ihre Distributionsstrukturen integrieren wollen. Er vermittelt zentrale Lösungen und Instrumente für erfolgreichen Location based content. Mit dem Ziel, Proximity zu verstehen und sinnvoll einzusetzen.
Start Up EN

The new era of images - Image cropping is more than having the subject in the frame

Frameright is an award-winning solution that makes image cropping workflows non-destructive.
With Frameright users can create different crop versions and save this information inside the image file’s metadata fields. The data can be used when needed, making sure images look exactly how they are ...
Topic: Content Creation & Production Editorial & Distribution
Start Up EN

10 Tips to produce great Digital Videos (and why you should produce more!)

Video should be at the heart of your content strategy: users love it, algorithms love it and advertisers too !However, producing videos can be expensive, require hard skills and time.In this lecture we deliver 10 tips to produce better & more videos very easily, for social platforms, websites and ...
Topic: Content Creation & Production
Start Up EN

Interactivity and the opportunity of the 3rd dimension in the advertising process

Sixide is looking for new paths to create spectacular and high impact advertising solutions for higher UX
Topic: Monetisation, Payment & Advertising
Learning objectives: The most important factor for success is whether or not you believe in yourself.
You will 100% fail if you do not believe in yourself.
( Bryan Gold, Co-founder, CEO of #paid )
Start Up EN

Dealing with metadata? Don’t panic!

To state the obvious: the media industry is in a major transition to become data driven. This transition affects all business processes and is largely enabled by AI and Machine Learning tools. In this talk we will describe how metadata can be structured and utilised to support and drive an agile ...
Topic: Analytics & Automatisation
Start Up DE

Wie Verlage künftig digital mehr Geld verdienen als mit Print

Die Milliardenindustrie "News" schrumpft, digital ist kein Geschäft. Nur 7% der Gesamtumsätze kommen aus dem digitalen Bereich. Wir präsentieren die Fakten, den Weg und die Lösung, wie wir Print in Digital transformieren können und ähnliche Markteintrittsbarrieren schaffen wie bisher.
Topic: Editorial & Distribution Management Tools
Learning objectives: Die Digitalisierung ist keine Bedrohung, sondern die große Chance der Verlage.
Start Up EN

Consolidate Your Digital Assets in Engaging Native Apps to Increase User Engagement and Traction

Native apps for digital publications can be a powerful addition to your distribution strategy when implemented correctly. Use apps for more than just publishing a monthly edition. Publish more frequently and use analytics to learn what content your readers love.
Topic: Analytics & Automatisation Management Tools
Learning objectives: A talk about our experience of working with hundreds of clients that have undergone the transition from print to digital using native apps. We would like to share some of the best practises for getting better results when targeting digital readers and their content consumption habits.
Start Up EN

How to increase user engagement on market-data pages of business media

Market-data pages are a source of organic traffic and link with existing content. Often, however, publishers do not make use of the full potential the section offers. This presentation shows how modern investment tools and automatically created analysis can help to acquire and retain more readers.
Topic: Analytics & Automatisation
Start Up EN

Monetizing the (un)blocked advertising space

The opportunities and constraints of bypassing ad blockers. Myths and facts.
Topic: Monetisation, Payment & Advertising Analytics & Automatisation
Learning objectives: Some key concepts behind the utilization of advertisng space reacquired thanks to the use of an ad block bypassing solution. Just like in life: there is no extra profit without extra effort.
Start Up EN

Pimalion, the multi-channel platform from sourcing to publishing

Pimalion team will present his publishing platform and will demonstrate how easy it is to manage marketing data and create a publication with it. Some technical point will also be discussed to explain the technology like AI ML that make the platform so powerful.
Topic: Content Creation & Production Editorial & Distribution
Start Up EN

Lecture presented by Superskills Oy

Topic: Start-Up
Start Up EN

Voconaut – a model for the new story industry. Reigniting user engagement with augmented audio.

Social media is winning the user's attention and people are having a hard time focusing on journalism anymore. Your company might survive, but do you feel like winning? Industry has to find new models in order to prosper. In our lecture Voconaut CEO Tommi Mäki explains the deeper problem media ...
Topic: Content Creation & Production Editorial & Distribution
Start Up EN

What is “Experiential Content” and why should you care?

While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news readers of all ages overwhelmingly prefer text over video. What’s next and how can publishers adopt new storytelling formats?
Topic: Analytics & Automatisation
Learning objectives: Building new storytelling formats in your newsfeed
Create positive daily habits for your readers
Change the narrative structure of your everyday content
Actively embed user feedback into your content
Re-write your commercial game plan
Start Up EN

AI-enabled Robot Journalism in the Publishing Industry

Big Data about weather, finance and sports serves as the basis for the automatic generation of huge amounts of up-to-date news. The benefits for publishing companies and online news portals are a considerably increased visibility and significanty more visits of readers.
Topic: Analytics & Automatisation
Learning objectives: The presentation highlites how projects for automated content creation are set up and describes success stories like automated news for handelsblatt.com, focus.de and Ruhrnachrichten.de. Also it shows how User Generated Content (UGC) can be enabled by the generation of news from ad-hoc data entries
Start Up EN

Digital Advertising & GDPR: moving from a probabilistic to a deterministic internet

European internet users have recently gotten more rights regarding their personal data. But how can we turn this 'new normal' around and solve some of the biggest problems in digital advertising? Consent is obviously key here, but what if we no longer have to work of assumptions? What if you could ...
Topic: Monetisation, Payment & Advertising Analytics & Automatisation
Start Up EN

Publishers need to learn from e-commerce players

What do Amazon and news publishers have in common? What are the differences between Amazon and publishers? Thomas Wolf takes you on a journey into the digital ecosystem of the publishing world and shows how publishers can retain and shape their data sovereignty to use it for their own and independen
Topic: Editorial & Distribution Monetisation, Payment & Advertising
Learning objectives: Impulses how to create value innovations
Impulses to change the perspective within times of digital transformations
Start Up EN

10 Tips to produce great Digital Videos (and why you should produce more of them!)

Video should be at the heart of your content strategy : users love it, algorithms love it and advertisers too !
However, producing videos can be expensive, require a lot of skills and time.
In this lecture we deliver 10 tips to produce Better & More videos very easily : best practises, ...
Topic: Content Creation & Production
Start Up EN

Interactivity and the opportunity of the 3rd dimension in the advertising process

Sixide is looking for new paths to create spectacular and high impact advertising solutions for higher UX
Topic: Monetisation, Payment & Advertising
Learning objectives: The most important factor for success is whether or not you believe in yourself.
You will 100% fail if you do not believe in yourself.
( Bryan Gold, Co-founder, CEO of #paid )
Start Up EN

Publishers haven't realized just how big contextual data is

A little excursion through the world of contextual and ambient data and their usage for several use-cases in the (online) publishing industry. From affiliate marketing, content recommendation, contextual video, via GDPR, personalization and more.
Topic: Monetisation, Payment & Advertising Analytics & Automatisation
Learning objectives: Contextual Data matters.
Start Up EN

Wish to send the right content to the right user? AI powered content distribution is the answer.

Make sure your content goes to the right users and your users get the right content. The Jeeng AI content distribution platform allows you to increase traffic and engagement by 300% ! See the magic in action.
Topic: Editorial & Distribution Analytics & Automatisation
Start Up DE

Kontext, Content, Leser, Mikromomente: Die Quadratur des mobilen Storytellings

Neueste Technologien ermöglichen, Deine Leser zur richtigen Zeit am richtigen Ort mit relevanten Informationen zu erreichen. Lese-Komfort direkt vor Ort: Wer schafft, echte Content-Erlebnisse zu schaffen, wird mit Aufmerksamkeit belohnt. Wir erläutern konkrete Einsatzbeispiele.
Topic: Content Creation & Production Editorial & Distribution
Learning objectives: Der Vortrag richtet sich an Agenturen und Medienhäuser, die mobile Endgeräte ganzheitlich in ihre Distributionsstrukturen integrieren wollen. Er vermittelt zentrale Lösungen und Instrumente für erfolgreiches mobiles Storytelling. Mit dem Ziel: Location based content verstehen und sinnvoll einsetzen.
Start Up EN

Progressive Reader Engagement. How to convert your readers to subscribers?

Qiota offers a toolbox for the media company to meet this need. The platform includes a
flexible paywall based on more than 10 variables, SSO management, sales modules:
subscription, single article, e-wallet. Qiota clients include Mondadori FR, Maison Moderne
LU, Sopress FR, 20minutes FR ...
Topic: Editorial & Distribution Monetisation, Payment & Advertising
Start Up EN

Maps in breaking news situations for Print, Online and TV

In most breaking news situations the location is crucial to communicate what is going on. We demonstrate how you can use our web-based tool Mappa.Pro to create and publish maps with templates in your design in just a few minutes. In evolving situations maps can be updated in seconds and ...
Topic: Content Creation & Production Editorial & Distribution
Start Up EN

The new era of images - Image cropping is more than having the subject in the frame.

Frameright is an award-winning solution that makes image cropping workflows non-destructive.
With Frameright users can create different crop versions and save this information inside the image file’s metadata fields. The data can be used when needed, making sure images look exactly how they are ...
Topic: Content Creation & Production Editorial & Distribution
Start Up EN

Dealing with metadata? Don’t panic!

To state the obvious: the media industry is in a major transition to become data driven. This transition affects all business processes and is largely enabled by AI and Machine Learning tools. In this talk we will describe how metadata can be structured and utilised to support and drive an agile ...
Topic: Analytics & Automatisation
Start Up DE

Wie Verlage online künftig mehr Geld verdienen als mit Print

Die Milliardenindustrie "News" schrumpft, digital ist kein Geschäft. Nur 7% der Gesamtumsätze kommen aus dem digitalen Bereich. Wir präsentieren die Fakten, den Weg und die Lösung, wie wir Print in Digital transformieren können und ähnliche Markteintrittsbarrieren schaffen wie bisher.
Topic: Editorial & Distribution Analytics & Automatisation
Learning objectives: Die Digitalisierung ist keine Bedrohung, sondern die große Chance der Verlage.
Start Up EN

Consolidate Your Digital Assets in Engaging Native Apps to Increase User Engagement and Traction

Learn from our experience of working with hundreds of clients that have undergone the transition from print to digital using native apps. We would like to share some of the best practises for getting better results when targeting digital readers and their content consumption habits.
Topic: Editorial & Distribution Management Tools
Learning objectives: A talk about our experience of working with hundreds of clients that have undergone the transition from print to digital using native apps. We would like to share some of the best practises for getting better results when targeting digital readers and their content consumption habits.
Start Up EN

How to increase user engagement on market-data pages of business media

Market-data pages are a source of organic traffic and link with existing content. Often, however, publishers do not make use of the full potential the section offers. This presentation shows how modern investment tools and automatically created analysis can help to acquire and retain more readers.
Topic: Analytics & Automatisation
Start Up EN

Ad blocking tales

Some firts hand insight into the world of ad blocking. Who, how, why.
Topic: Monetisation, Payment & Advertising Analytics & Automatisation
Learning objectives: Ad blocking is a phenomenon. Ad blocking is more than just the tools that prevent ads from loading. It is a community, it is entertainment, it is a sport for some.
Start Up EN

Pimalion, the multi-channel platform from sourcing to publishing

Pimalion team will present his publishing platform and will demonstrate how easy it is to manage marketing data and create a publication with it. Some technical point will also be discussed to explain the technology like AI ML that make the platform so powerful.
Topic: Editorial & Distribution
Start Up EN

Lecture presented by Superskills Oy

Topic: Start-Up
Start Up EN

Voconaut – a model for the new story industry. Reigniting user engagement with augmented audio.

Social media is winning the user's attention and people are having a hard time focusing on journalism anymore. Your company might survive, but do you feel like winning? Industry has to find new models in order to prosper. In our lecture Voconaut CEO Tommi Mäki explains the deeper problem media ...
Topic: Content Creation & Production Editorial & Distribution
Start Up EN

Media projects from Horizon 2020 EU Research and Innovation framework

  • 13:10-13:20 | Introduction,






  • 13:20-13:35 | Mr. Stratos Tzoannos,
    Product Manager, Athens Technology Center, e.tzoannos@atc.gr
    How blockchain disrupts media & entertainment industry: opportunities & practical experience

  • 13:35-13:50| Mr. Jacobus van der Bank,
    Resea ...
  • Topic: Content Creation & Production
    Presented by: BLOOMEN, INVID, CPN - Content Personalisation Network
    Start Up EN

    Digital Advertising & GDPR: moving from a probabilistic to a deterministic internet

    European internet users have recently gotten more rights regarding their personal data. But how can we turn this 'new normal' around and solve some of the biggest problems in digital advertising? Consent is obviously key here, but what if we no longer have to work of assumptions? What if you could ...
    Topic: Monetisation, Payment & Advertising
    Start Up EN

    What is “Experiential Content” and why should you care?

    While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news readers of all ages overwhelmingly prefer text over video. What’s next and how can publishers adopt new storytelling formats?
    Topic: Analytics & Automatisation
    Learning objectives: Building new storytelling formats in your newsfeed
    Create positive daily habits for your readers
    Change the narrative structure of your everyday content
    Actively embed user feedback into your content
    Re-write your commercial game plan
    Start Up EN

    AI-enabled Robot Journalism in the Publishing Industry

    Big Data about weather, finance and sports serves as the basis for the automatic generation of huge amounts of up-to-date news. The benefits for publishing companies and online news portals are a considerably increased visibility and significanty more visits of readers.
    Topic: Analytics & Automatisation
    Learning objectives: The presentation highlites how projects for automated content creation are set up and describes success stories like automated news for handelsblatt.com, focus.de and Ruhrnachrichten.de. Also it shows how User Generated Content (UGC) can be enabled by the generation of news from ad-hoc data entries

    We our Global Premium Media Partners

    Die PressehvgJP PolitikenhusLe FigaroSüddeutsche ZeitungThe Hindu GroupThe New York Times

    We our Partners

    Fachverband Medienproduktion e.V. (f:mp.)FDI - Fachverband der  Druckindustrie und Informationsverarbeitung e.V.

    IFRA News Update

    IFRA News Update: Learn more about the industry and the Expo

     

    We our Media Partners

    Deutscher DruckerdoPAPELDruckmarkt PrintmediamagazinDruck & MedienEUWIDFOEXGFM NachrichtenGraphische RevuegxpressInPublishingkress proLa Prensamarketing-BÖRSEMedienManagerNews & TechNewspaper WebtechPAIPolygrafia - Print & PublishingPreMedie NewsletterPrint and Publishing AustriaPrint and Publishing PolandPrint & Publishing EuropePrint & ProduktionProduction JournalPublisherQuartzRISISwiat Druku - The World of PrintingTalking New MediaThe Washington PostWorld of PrintX-media