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8 – 9 October 2019, Messe Berlin, Hall 21 Berlin Publishing Days on 7 & 10 October
  • Olivier Simonis

    Olivier Simonis

    Co-fondateur & CEO

    Qualifio SA

Engage & monetize audiences with interactive content: lessons learned from 20 European publishers

More than 100 media brands in Europe use interactive content to engage with their audience and collect and segment data, fully integrated with their SSO, DMP and marketing automation. Olivier Simonis, co-founder and CEO of Qualifio, will present concrete success stories from publishers across Europe
Topic: Monetisation, Payment & Advertising
Learning objectives: How to launch an efficient interactive marketing programme, involving the newsroom, marketing, data and advertising teams. How to measure results in terms of increased audience, lead collection, audience segmentation and new ad revenues.
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Olivier Simonis

Co-fondateur & CEO

Qualifio SA

We our Global Premium Media Partners

Die PressehvgJP PolitikenhusLe FigaroSüddeutsche ZeitungThe Hindu GroupThe New York Times

We our Partners

Fachverband Medienproduktion e.V. (f:mp.)FDI - Fachverband der  Druckindustrie und Informationsverarbeitung e.V.

IFRA News Update

IFRA News Update: Learn more about the industry and the Expo

 

We our Media Partners

Deutscher DruckerdoPAPELDruckmarkt PrintmediamagazinDruck & MedienEUWIDFOEXGFM NachrichtenGraphische RevuegxpressInPublishingkress proLa Prensamarketing-BÖRSEMedienManagerNews & TechNewspaper WebtechPAIPolygrafia - Print & PublishingPreMedie NewsletterPrint and Publishing AustriaPrint and Publishing PolandPrint & Publishing EuropePrint & ProduktionProduction JournalPublisherQuartzRISISwiat Druku - The World of PrintingTalking New MediaThe Washington PostWorld of PrintX-media