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8 – 9 October 2019, Messe Berlin, Hall 21 Berlin Publishing Days on 7 & 10 October
  • Jonny Kaldor

    Jonny Kaldor

    Co Founder and CEO

    Pugpig

Killer paid content strategies

With Google and Facebook taking the lion's share of global digital ad spend, publishers need to be more inventive if they're going to have a successful future.

Come and hear how Hearst Magazines and Pugpig are harnessing the power of social media stars to create compelling and highly lucrative paid content propositions, and how publishers are turning to new membership models to unlock subscriber value.
Topic: Monetisation, Payment & Advertising
Learning objectives: Hear about a range of innovative new paid content strategies being employed by publishers
Learn how to build sustainable subscription products and maximise revenue per user
Find out how to exploit mobile to dial up user engagement
Get an update on the ever changing mobile media landscape

Jonny Kaldor

Jonny is co founder and CEO of Pugpig, the world's leading mobile publishing platform.
Prior to setting up Pugpig, Jonny was MD, Technology and Product Development at News Corporation's Digital Media Group, focusing on building new digital brands. This followed three years as CTO at News International, where he was responsible for technology delivery across the business.
Before joining News, Jonny spent his days, weeks and months trying to build a global digital supply chain for EMI Music.

 

Jonny Kaldor

Co Founder and CEO

Pugpig

We our Global Premium Media Partners

Die PressehvgJP PolitikenhusLe FigaroSüddeutsche ZeitungThe Hindu GroupThe New York Times

We our Partners

Fachverband Medienproduktion e.V. (f:mp.)FDI - Fachverband der  Druckindustrie und Informationsverarbeitung e.V.

IFRA News Update

IFRA News Update: Learn more about the industry and the Expo

 

We our Media Partners

Deutscher DruckerdoPAPELDruckmarkt PrintmediamagazinDruck & MedienEUWIDFOEXGFM NachrichtenGraphische RevuegxpressInPublishingkress proLa Prensamarketing-BÖRSEMedienManagerNews & TechNewspaper WebtechPAIPolygrafia - Print & PublishingPreMedie NewsletterPrint and Publishing AustriaPrint and Publishing PolandPrint & Publishing EuropePrint & ProduktionProduction JournalPublisherQuartzRISISwiat Druku - The World of PrintingTalking New MediaThe Washington PostWorld of PrintX-media