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8 – 9 October 2019, Messe Berlin, Hall 21 Berlin Publishing Days on 7 & 10 October
  • Stephan Heinrich

    Stephan Heinrich

    Berater

    stephanheinrich.com

Marketing died. And it’s good news!

Marketing, supported by paid advertisements, is in the final stages – if not already dead. The
principle, which was founded in the 60s of the last century by the legendary advertising agencies in
New York, loses its efficiency every day.
In the past, it was a good idea to use the classic media such as newspapers, magazines, cinemas,
radio and later television to provide messages to the public. All you had to do was use a large
audience of a show to deliver your messages. People today hate to be interrupted by messages.
Times has changed. Today you need to use high quality content to cause resonance and start a
relationship with your audience.
Topic: Content Services & Content Marketing
Learning objectives: You’ll understand, how modern Marketing works. If you can let go on your pitches and „why you are
great “ messages, it will be a good start and if you can go even further and concentrate on your
audience real perspective and real interest you’ll win big time.

 

Stephan Heinrich

Berater

stephanheinrich.com

We our Global Premium Media Partners

Die PressehvgJP PolitikenhusLe FigaroSüddeutsche ZeitungThe Hindu GroupThe New York Times

We our Partners

BDVZFachverband Medienproduktion e.V. (f:mp.)

IFRA News Update

IFRA News Update: Learn more about the industry and the Expo

 

We our Media Partners

Deutscher DruckerdoPAPELDruckmarkt PrintmediamagazinDruck & MedienEUWIDFOEXGFM NachrichtenGraphische RevuegxpressInPublishingkress proLa Prensamarketing-BÖRSEMedienManagerNews & TechNewspaper WebtechPAIPolygrafia - Print & PublishingPreMedie NewsletterPrint and Publishing AustriaPrint and Publishing PolandPrint & Publishing EuropePrint & ProduktionProduction JournalPublisherQuartzRISISwiat Druku - The World of PrintingTalking New MediaThe Washington PostWorld of PrintX-media