IFRA News Update – Learn more about the industry and the Expo
13 – 14 October 2021 Arena Berlin
Publishers haven't realized just how big contextual data isA little excursion through the world of contextual and ambient data and their usage for several use-cases in the (online) publishing industry. From affiliate marketing, content recommendation, contextual video, via GDPR, personalization and more.
Topic: Monetisation, Payment & Advertising Analytics & Automatisation
Learning objectives: Contextual Data matters.
Michael Boecher: Entrepreneurial Thinking combined with 20+ years working experience in different environments. 15+ years of experience in SaaS business, Software Development, Online Advertising, AdTech, MarTech, Publishing, Gaming. Furthermore in FinTec, Mobile, CRM and Telecommunication. 10+ years of experience as Product Owner and Project Manager. CEO + Founder of hyScore.io - NLP as a SaaS
Contextual Data matters.