The newspaper and magazine business is increasingly coming together. Confirmation of this trend is a new cooperation between the World Magazine Association FIPP and our event DCX Digital Content Expo. An additional clear indication is the planned participation of FIPP in the conference programme of the exhibitions.
Paid content models and valuable local news are currently very popular among publishers. An outstanding example is Stampen Media AB. In 2017, the Swedish media company launched a new data-driven initiative based on the lean start-up method, with the help of our exhibitor MWM Group. The result is impressive: In just four months after launching their main title, there were 30,000 digital subscribers in total. We reveal how Stampen Media AB proceeded and what other content producers could learn from it about their readers.
Which topics most interest the users in social networks? Gogol Publishing investigated the most interactive articles in German weekly newspapers and measured so-called social signals resulting from likes, shares, comments and mentions on platforms such as Facebook, etc. An analysis with six Best-Practice examples.
Media companies operating at local level today are no longer offering only news, but extending their radius of action. The Nordkurier media group, together with the “Lokalfuchs” local traders initiative, has shown a pioneering spirit: The accompanying app, launched in early 2017, is used already by 225 retail traders in Neubrandenburg.
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