For Dheerja Kaur, Head of Product and Design at theSkimm, the keyword is relatability, the degree to which the target audience can relate to a publication's content and editorial tone. The more closely users identify with the product, she says, the more likely they are to integrate the publication into their daily lives – enabling the publisher to monetize it.
A strong affinity to future technologies, a radical customer focus and the readiness for constant change – media companies and content professionals can learn a lot from start-ups. At the DCX Digital Content Expo‘s Start-up Park in Berlin from 9 to 11 October, you will have the opportunity to try out new tools and gain inspiration for your own innovation activities.
The news industry is facing remarkable opportunities and equally remarkable challenges. We have the largest audiences in our history. The ability to tell compelling stories with images, video, data and remarkable graphics is a marvel. Our journalism is more compelling and more in demand than ever.
The joint project of Westdeutscher Verlags- und Werbegesellschaft (WVW), Gogol Publishing and textOmatic, was selected for funding as part of the Google Digital News Innovation Fund (DNI). Users without previous journalistic knowledge are supported by automated text production when creating sublocal content. The newly created content is used as a basis for new sources of revenue.
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