News

Why advertising spend on newspapers is below effective weight 15.08.2017

Recently Sir Martin Sorrell pointed out the flaws of the digital media ecosystem. Ulbe Jelluma, Managing Director of PrintPower Europe, takes up the story and identifies sources of potential competitive advantages for newspapers.

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These companies are committed to diversification and individualisation in advertising 15.08.2017

Newspaper publishers, battered by the effects of disruption, are looking for new business models to help them stand up to digitisation. Diversification offers one possibility. This is evident also in the advertising sector, as the following three product innovations of our exhibiters show.

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World in Motion @Quartz: sponsored-content on a higher level 14.08.2017

In 2015, Quartz launched General Electric's World in Motion. For this sponsored-content project the Atlantic Media's business news site received the World Digital Media Award in the category “Best digital Advertising Campaign”.

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Support digital as a matter of life and death 02.08.2017

This is a fascinating and difficult time for the news industry. In times of rapid changes, people rely on information they can trust and that helps them understand what's happening in the world. Despite considerable pessimism about the future of journalism, we have the opportunity to create our future.

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How media companies can get their swagger back 02.08.2017

For Mike Blinder, President of the Florida-based Blinder Group and one of our conference speakers, "sales reps have to go into the solutions-based sales process to learn the needs of the advertiser and then use all their media like arrows in their quiver."

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Six Start-ups for the Hotspot Berlin 19.07.2017

The Start-ups that join the DCX Digital Content Expo in Berlin in October offer forward-looking solutions. We have looked at some of the young companies in more detail: We present six of these entrepreneurs and their products to you in brief here.

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