HomeRecently Sir Martin Sorrell pointed out the flaws of the digital media ecosystem. Ulbe Jelluma, Managing Director of PrintPower Europe, takes up the story and identifies sources of potential competitive advantages for newspapers.
Recently Sir Martin Sorrell pointed out the flaws of the digital media ecosystem. Ulbe Jelluma, Managing Director of PrintPower Europe, takes up the story and identifies sources of potential competitive advantages for newspapers.
Newspaper publishers, battered by the effects of disruption, are looking for new business models to help them stand up to digitisation. Diversification offers one possibility. This is evident also in the advertising sector, as the following three product innovations of our exhibiters show.
In 2015, Quartz launched General Electric's World in Motion. For this sponsored-content project the Atlantic Media's business news site received the World Digital Media Award in the category “Best digital Advertising Campaign”.
This is a fascinating and difficult time for the news industry. In times of rapid changes, people rely on information they can trust and that helps them understand what's happening in the world. Despite considerable pessimism about the future of journalism, we have the opportunity to create our future.
For Mike Blinder, President of the Florida-based Blinder Group and one of our conference speakers, "sales reps have to go into the solutions-based sales process to learn the needs of the advertiser and then use all their media like arrows in their quiver."
The Start-ups that join the DCX Digital Content Expo in Berlin in October offer forward-looking solutions. We have looked at some of the young companies in more detail: We present six of these entrepreneurs and their products to you in brief here.
