Media companies operating at local level today are no longer offering only news, but extending their radius of action. The Nordkurier media group, together with the “Lokalfuchs” local traders initiative, has shown a pioneering spirit: The accompanying app, launched in early 2017, is used already by 225 retail traders in Neubrandenburg.
More and more publishers around the world are partnering to create broader, fuller cross-publication advertising opportunities. WAN-IFRA is currently working on a report about how these alliances have come together, how they work and what levels of success they are having.
“It continues to be an important fair for me, where I can talk to the most varied systems manufacturers within the shortest period of time.”
Gert Nielsen, Administrative Director of the Danish newspaper producer Erritsø Tryk A/S
From 10 – 12 October 2017 the IFRA World Publishing Expo & DCX Digital Content Expo 2017 - the meeting of the global publishing community - was successfully held at Messe Berlin. Take a look at the final report 2017 to get all the important facts and figures on the event.
The issue of fake news might seem straightforward to some, but clearly not to Jeff Jarvis. "It’s a mistake to talk about fake news like a commodity we can control and just turn on and off. We have here an issue of human behaviour. We have to understand that fundamentally."
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